diff --git a/hotdog/bot.py b/hotdog/bot.py
index ab850ca..25d99d3 100644
--- a/hotdog/bot.py
+++ b/hotdog/bot.py
@@ -140,7 +140,7 @@ class Bot:
 
         log.info(f"#{room.display_name} <{room.user_name(event.sender)}> {event.body}")
 
-        msg = Message(self, event.body, room, event)
+        msg = Message(self, room, event)
 
         tasks = {}
         for h in self.message_handlers:
diff --git a/hotdog/html.py b/hotdog/html.py
new file mode 100644
index 0000000..e0864b7
--- /dev/null
+++ b/hotdog/html.py
@@ -0,0 +1,148 @@
+import html.parser
+import typing
+from dataclasses import dataclass, field
+
+
+@dataclass
+class HtmlNode:
+    parent: "HtmlNode" = field(repr=False)
+    children: typing.List["HtmlNode"]
+
+    def __getattr__(self, name):
+        for c in self.children:
+            if type(c) is HtmlElement and c.name.replace("-", "_") == name:
+                return c
+        raise IndexError(f"No such element: {name}")
+
+
+@dataclass(init=False)
+class HtmlDocument(HtmlNode):
+    def __init__(self):
+        super().__init__(parent=self, children=[])
+
+
+@dataclass
+class HtmlElement(HtmlNode):
+    name: str
+    attrs: typing.Mapping[str, str]
+
+    def __getitem__(self, name):
+        return self.attrs[name]
+
+
+@dataclass
+class HtmlText(HtmlNode):
+    content: str
+    children: typing.List[HtmlNode] = field(
+        repr=False, init=False, default_factory=list
+    )
+
+
+class HtmlParser(html.parser.HTMLParser):
+    """Parse HTML for the first matching element"""
+
+    def __init__(self):
+        super().__init__()
+        self.document = HtmlDocument()
+        self.document.parent = self.document
+        self.__current = self.document
+
+    def handle_starttag(self, tag, attrs):
+        parent = self.__current
+        self.__current = HtmlElement(
+            name=tag, attrs=dict(attrs), parent=parent, children=[]
+        )
+        parent.children.append(self.__current)
+
+    def handle_endtag(self, tag):
+        while not is_root(self.__current):
+            done = self.__current.name == tag
+            self.__current = self.__current.parent
+            if done:
+                break
+
+    def handle_data(self, data):
+        cur = self.__current
+        if cur.children and type(cur.children[-1]) is HtmlText:
+            cur.children[-1].content += data
+        else:
+            cur.children.append(HtmlText(parent=cur, content=data))
+
+
+def is_root(node: HtmlNode):
+    return node is node.parent
+
+
+def root(node: HtmlNode) -> HtmlNode:
+    el = node
+    while not is_root(el):
+        el = el.parent
+    return el
+
+
+iter_next = next
+
+
+def next(node: HtmlNode) -> typing.Optional[HtmlNode]:
+    if is_root(node):
+        return None
+    children = iter(node.parent.children)
+    for c in children:
+        if c is node:
+            return iter_next(children, None)
+    return None  # should never be reached ...
+
+
+def prev(node: HtmlNode) -> typing.Optional[HtmlNode]:
+    if is_root(node):
+        return None
+    prev = None
+    for c in node.parent.children:
+        if c is node:
+            break
+        prev = c
+    return prev
+
+
+def text(node: HtmlNode) -> str:
+    return "".join(
+        (c.content if type(c) is HtmlText else text(c)) for c in node.children
+    )
+
+
+def find(
+    node: HtmlNode,
+    name=None,
+    *,
+    pred: typing.Callable[[HtmlNode], bool] = None,
+    class_=None,
+    id=None,
+) -> typing.Iterable[HtmlNode]:
+    assert name or pred or class_ or id
+    assert not (pred and (name or class_ or id))
+    if name:
+        pred = lambda n: (type(n) is HtmlElement and name == n.name)
+    if class_:
+        pred = lambda n: (
+            type(n) is HtmlElement and class_ in n.attrs.get("class", " ").split()
+        )
+    if id:
+        pred = lambda n: (type(n) is HtmlElement and id == n.attrs.get("id"))
+    if pred(node):
+        yield node
+    else:
+        for c in node.children:
+            yield from find(c, pred=pred)
+
+
+def detach(node: HtmlNode):
+    """Remove the node from its parent."""
+    if is_root(node):
+        return
+    node.parent.children = [c for c in node.parent.children if c is not node]
+
+
+def parse_html(html) -> HtmlNode:
+    parser = HtmlParser()
+    parser.feed(html)
+    return parser.document
diff --git a/hotdog/models.py b/hotdog/models.py
index e33eea1..89d937d 100644
--- a/hotdog/models.py
+++ b/hotdog/models.py
@@ -6,6 +6,8 @@ from typing import *
 
 import nio
 
+from .html import HtmlDocument, parse_html
+
 JobCallback = Callable[["Job"], None]
 
 
@@ -65,9 +67,9 @@ class Tokens(Tuple[str]):
 @dataclass
 class Message:
     app: "Bot"
-    text: str
     room: nio.rooms.MatrixRoom
     event: nio.events.room_events.RoomMessageText
+    text: str = None
     tokens: Tokens = (
         None  # The text split up into clean tokens, to be used for command handlers.
     )
@@ -77,6 +79,7 @@ class Message:
     is_for_me: bool = False  # Wether the user addressed the bot using its name.
     command: Optional[str] = None  # The command keyword issued by the user, if any.
     args: Optional[Tokens] = None  # args will always be set if command is set
+    html: Optional[HtmlDocument] = None
 
     @property
     def sender_name(self) -> str:
@@ -96,7 +99,16 @@ class Message:
     #     return self.args or self.tokens
 
     def __post_init__(self):
-        self.tokens = Tokens.from_str(self.text)
+        plain = self.event.body
+        html = (
+            parse_html(self.event.formatted_body)
+            if self.event.format == "org.matrix.custom.html"
+            else None
+        )
+
+        self.text = plain
+        self.html = html
+        self.tokens = Tokens.from_str(plain)
         self.words = self.tokens
 
         """
@@ -108,7 +120,7 @@ class Message:
         """
 
         first_arg = self.tokens.str(0)
-        if self.text.startswith(self.app.config.command_prefix):
+        if plain.startswith(self.app.config.command_prefix):
             self.command = first_arg[len(self.app.config.command_prefix) :]
             self.args = self.tokens[1:]
             self.words = self.args